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Founder profile: fields required, and the hold on free listings

Free listings are held until the founder profile is complete and the badge verified. Paid launches are not held.

Updated

The rule in brief

Paid launches are not held for the founder profile. Free listings are.

Paid launches

A paid launch is published at once, or in the week chosen at payment, whether or not the founder profile is complete. The rule extends to relaunches, the multi-site bundle, the done-for-you listing and any free listing upgraded to a paid launch. The profile appears on the listing, so completing it is invited.

Free listings

A free listing is published only when our badge is verified on the maker's website and the owner's founder profile is complete. Until both conditions hold, the listing waits. It is not lost. Release is automatic once the missing part is done. If the queue week has passed, publication moves to the next free-queue week, and the owner is told.

Fields required

The profile is filled in at /account/founder: a photo with a one-line description; full name; title or role; country; a short bio of at least 80 characters; at least one personal link, being the founder's own website or personal social profile. Company pages are not accepted. City and a founder story link are optional.

Co-founders

Co-founders are invited from the Team section of /account/founder. Each appears on the product once their own profile is complete.

Questions people ask

Is a paid launch held for the profile?
No. It is published at once or in its chosen week.
When is a held free listing published?
Automatically, once the badge is verified and the founder profile is complete.
What is a personal link?
Your own website or a personal social profile. Company pages are not accepted.

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