Briefings and guides
Finding the Right Trade Publications for Your Product
A product announcement is only news to the right readers. How to find, assess and shortlist the trade titles and newsletters your customers read.
- The Desk
- 10 min read
Naming Your Category in the Trade's Own Terms
Every field has its vocabulary. Describe a new product in the words the trade already uses without losing what makes it different.
- The Craft
- 10 min read
Photos and Captions Editors Can Use
A good picture and caption can decide whether a product item runs. Usable sizes, clear subjects, honest captions, credits, alt text and permissions.
- The Craft
- 10 min read