The Craft
Naming Your Category in the Trade's Own Terms
Every field has its vocabulary. Describe a new product in the words the trade already uses without losing what makes it different.
- The Craft
- 10 min read
Photos and Captions Editors Can Use
A good picture and caption can decide whether a product item runs. Usable sizes, clear subjects, honest captions, credits, alt text and permissions.
- The Craft
- 10 min read